New Brand Imge

November 16, 2018

Dacor Unveils New Brand Initiatives at the Launch of Visionmaker
November 16, 2018 – Last night, Dacor, a leading American luxury home appliance brand, announced multiple brand initiatives during Visionmaker, an event highlighting icons in design and celebrating their inspiration.

SOCIAL TAGS: @DacorKitchen;  #dacorvisionmaker

NEW YORK – November 16, 2018 – Last night, Dacor, a leading American luxury home appliance brand, announced multiple brand initiatives during Visionmaker, an event highlighting icons in design and celebrating their inspiration.

The event honored designers and their contributions in building beautiful spaces. Representative of the guests of the evening and the brand itself, the event transcended traditional entertainment, bringing a revolutionary eye to the world of design. As a continuous disruptor in the industry, Dacor continues to explore how the brand can support the design industry in being “visionmakers” every day.

With approximately 100 members of the architecture and design communities in attendance, the event kicked off with an introduction from Dacor President, Randy Warner, who revealed three showroom openings between Chicago, New York and Irvine, CA; a new Design Council, a national kitchen design contest and a new website to launch in January 2019.

“We’re thrilled to introduce the design community to the latest developments surrounding the Dacor brand,” said Randy Warner, President of Dacor. “Dacor has been a leading home appliance brand for the past 50 years, and these upcoming initiatives represent an exciting next step in the evolution of the brand, further showcasing our ability to push the boundaries of the modern kitchen, improve performance and fuel creativity.”

To celebrate these exciting initiatives, the evening continued with an intimate conversation between Spencer Bailey, Phaidon Editor-at-Large and Town & Country Contributing Editor and Sir David Adjaye OBE discussing how they break boundaries within their own industries, where they find their inspiration and how it is brought to life in their work. Adjaye discussed his own body of work, including his largest project to date, the $540 million Smithsonian Institution National Museum of African American History and Culture, which opened on the National Mall in Washington DC in fall of 2016 and was named Cultural Event of the Year by the New York Times. In 2017, he was knighted by Queen Elizabeth II and was recognized as one of the 100 most influential people of the year by TIME magazine. 

Dacor announcements included the following:

Showroom Openings

Throughout 2019, Dacor will open its first wholly owned brand showrooms in three locations – New York, Chicago, and Irvine, CA – which will operate as full-scale experience centers that directly serve the trade community and allow consumers to interact with the brand’s vast selection of offerings first-hand. The New York showroom will open in the A&D Building and Chicago within The Merchandise Mart. The brand’s flagship location in Irvine will be situated in close proximity to Dacor’s headquarters in City of Industry. Beyond a state-of-the-art design studio, each showroom will feature a demo kitchen to allow for a truly hands-on experience between designers and their clients.

Dacor Design Council

The Dacor Design Council was created to serve as an authority on current trends and advise on product and design trends. This effort highlights Dacor’s commitment to not only the design community, but also the luxury market and the luxury customer. The six designers in the council include the following – Patricia Davis-Brown of Patricia Davis-Brown Designs, Michelle Doherty of Scavolini USA, Adam Hunter of Adam Hunter Designs, Nazgol Seyedi of Nazgol Designs, Micah Tipler of Tipler Design Group and Laurie Anastos of Interior Design Concepts.

National Kitchen Design Contest

The National Design Contest is a two-year contest kicking off in January  2019 and ending in October 2021. The contest will provide designers with the opportunity to have their work recognized and promoted within Dacor’s showrooms and on the company website. Regional winners will be rewarded with initiation into the Dacor Design Council. The top three winners  will travel to Seoul to visit the Dacor house. Through the contest, Dacor will showcase new products that have been introduced in the past 18 months.

New Dacor Website

In January 2019, Dacor will launch a fully redesigned website that will allow for a more immersive brand education. The new site will not only have faster navigation, but it will also contain enhanced design resources to allow for a more comprehensive understanding of the brand’s offerings. An updated look, improved functionality and enhanced content will allow visitors to remain informed on a regular basis with news of product launches and general brand updates.

Fore more information on Dacor, or to find a dealer, visit

About Dacor 

Dacor is a leading American luxury home appliance brand founded over 50 years ago and based in Southern California. The brand tirelessly pushes the boundaries of the modern kitchen by following the principles of Techcraft which melds advanced technology with the artistry of precision craftsmanship to improve performance, feed creativity, entice collaboration and invite experimentation.  Dacor believes the kitchen is primed for entertaining and togetherness, where the act of cooking and sharing meals helps to forge deeper, more meaningful connections.  The company offers a full suite of award-winning next generation creative tools, including ranges, cooktops, wall ovens, refrigeration, ventilation, wine preservation and dishwashers. For additional information, please visit or follow us on Instagram, Facebook, Twitter or LinkedIn.

Evan Rome
The Consultancy PR
[email protected]

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