April 05, 2019

Dacor Opens Second Showroom, The Dacor Kitchen Theater in Chicago’s Historic Merchandise Mart
Located in the theMART, the heart of Chicago’s design hub, The Dacor Kitchen Theater highlights ideal tools for the modern entertainer through the brand’s personalization capabilities, advanced technology, performance and style

CHICAGO--Dacor, a leading American luxury home appliance brand, announces the debut of The Dacor Kitchen Theater – Chicago, the second showroom for the brand. Located on the first floor of the historic Merchandise Mart in downtown Chicago, the space operates as a full-scale performance center that directly serves the trade community while allowing homeowners to interact first-hand with the brand’s vast selection of collection offerings.

“Expanding Dacor’s national presence is an incredible milestone for the brand,” said Randy Warner, President of Dacor. “The Chicago design scene has seen a revitalization that is in line with our brand growth and the Mart is the perfect place to highlight our new initiatives while celebrating our 50-year heritage. The Dacor Kitchen Theater is a true representation of our innovative product offering and a space that invites collaboration and education to the local design community.”

Dacor has become an essential counterpart to designers across the country throughout the brand’s rich 50-year legacy. With steady introductions of significant innovations over the years, Dacor has changed not only the way kitchens are designed and how luxury appliances are created, but ultimately, how we entertain today. The Dacor Kitchen Theater in Chicago marks the second of three showroom openings for the brand in 2019; the brand’s first-ever showroom opened in New York City earlier this year, while Dacor’s flagship showroom in Southern California is due to open near the brand’s headquarters this fall.

Continuing the theme of the modern entertainer first introduced in the brand’s New York showroom, the Chicago iteration features collaborative and inviting spaces for designers and homeowners alike. The Dacor Kitchen Theater is designed to foster collaboration and invite experimentation with a spotlight on Dacor’s industry-defining creative tools such as the DacorMatch Color System program. Designed to provide homeowners with endless possibilities to color-customize select Dacor product offerings through color swatches.

The space also features a professional cooking demonstration space which allows for programming and product education for Interior Designers, Dealers, Homeowners and Media audiences. This space will be utilized for classes and demonstrations throughout the year, while a separate Design Studio offers clients a dedicated space to conceptualize their custom kitchen. Inclusive of an interactive design screen, the Design Studio allows for designers to seamlessly access samples, create integrated digital flipcharts and determine supplies needed during a consultation to customize any kitchen.

The showroom features highlights from the brand’s two signature Dacor collections – Modernist and Heritage – that further exemplify the modern entertainer while fusing the brand’s legacy of craftsmanship with intuitive technology. Both acclaimed collections feature innovative and versatile products that easily integrate into any kitchen style. With an eye and appreciation for detail, Dacor offers well-appointed finishes such as graphite and stainless steel, in addition to various refined touchpoints including illumina knobs, two finish options for burner caps, and panel-ready designs that allow for further customization and wood paneling:

The Modernist Collection demonstrates Dacor’s attention to detail, with subtle but impactful design nuances. From sleek graphite stainless steel finishing, to seamlessly flush integration with cabinetry, the Modernist Collection is designed to heighten the senses.

The Heritage Collection features industry-leading capacity in its ovens and column refrigerators and freezers, along with extra-large burners and grates on ranges and rangetops. From preparing meals for more guests to enjoying more conversation and preserving more memories, the collection is an ideal centerpiece for those who celebrate traditions and for bringing those they love together in the kitchen.

For more information on Dacor, or to find a dealer, visit Dacor.com.

About Dacor

Dacor is a leading American luxury home appliance brand founded over 50 years ago and based in Southern California. The brand tirelessly pushes the boundaries of the modern kitchen by following the principles of our Techcraft™ line, which melds advanced technology with the artistry of precision craftsmanship to improve performance, feed creativity, entice collaboration and invite experimentation. Dacor believes the kitchen is primed for entertaining and togetherness, where the act of cooking and sharing meals helps to forge deeper, more meaningful connections. The company offers award-winning next-generation creative tools including a full suite of ranges, cooktops, wall ovens, refrigeration, ventilation, wine preservation and dishwashers. For additional information, please visit Dacor.com or follow us on Instagram, Facebook, Twitter or LinkedIn.

Evan Rome
The Consultancy PR
[email protected]

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