CHICAGO--Dacor, a leading American luxury home appliance brand, announces the debut of The Dacor Kitchen Theater – Chicago, the second showroom for the brand. Located on the first floor of the historic Merchandise Mart in downtown Chicago, the space operates as a full-scale performance center that directly serves the trade community while allowing homeowners to interact first-hand with the brand’s vast selection of collection offerings.

Dacor has become an essential counterpart to designers across the country throughout the brand’s rich 50-year legacy. With steady introductions of significant innovations over the years, Dacor has changed not only the way kitchens are designed and how luxury appliances are created, but ultimately, how we entertain today. The Dacor Kitchen Theater in Chicago marks the second of three showroom openings for the brand in 2019; the brand’s first-ever showroom opened in New York City earlier this year, while Dacor’s flagship showroom in Southern California is due to open near the brand’s headquarters this fall.

Continuing the theme of the modern entertainer first introduced in the brand’s New York showroom, the Chicago iteration features collaborative and inviting spaces for designers and homeowners alike. The Dacor Kitchen Theater is designed to foster collaboration and invite experimentation with a spotlight on Dacor’s industry-defining creative tools such as the DacorMatch Color System program. Designed to provide homeowners with endless possibilities to color-customize select Dacor product offerings through color swatches.

The space also features a professional cooking demonstration space which allows for programming and product education for Interior Designers, Dealers, Homeowners and Media audiences. This space will be utilized for classes and demonstrations throughout the year, while a separate Design Studio offers clients a dedicated space to conceptualize their custom kitchen. Inclusive of an interactive design screen, the Design Studio allows for designers to seamlessly access samples, create integrated digital flipcharts and determine supplies needed during a consultation to customize any kitchen.

The showroom features highlights from the brand’s two signature Dacor collections – Modernist and Heritage – that further exemplify the modern entertainer while fusing the brand’s legacy of craftsmanship with intuitive technology. Both acclaimed collections feature innovative and versatile products that easily integrate into any kitchen style. With an eye and appreciation for detail, Dacor offers well-appointed finishes such as graphite and stainless steel, in addition to various refined touchpoints including illumina knobs, two finish options for burner caps, and panel-ready designs that allow for further customization and wood paneling:

The Modernist Collection demonstrates Dacor’s attention to detail, with subtle but impactful design nuances. From sleek graphite stainless steel finishing, to seamlessly flush integration with cabinetry, the Modernist Collection is designed to heighten the senses.

The Heritage Collection features industry-leading capacity in its ovens and column refrigerators and freezers, along with extra-large burners and grates on ranges and rangetops. From preparing meals for more guests to enjoying more conversation and preserving more memories, the collection is an ideal centerpiece for those who celebrate traditions and for bringing those they love together in the kitchen.

For more information on Dacor, or to find a dealer, visit Dacor.com.

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