February 01, 2019
SOCIAL TAGS: @DacorKitchen; #Dacor; #TheDacorKitchenTheater; #LetTheShowBegin
New York - January 30, 2019 - Dacor, a leading American luxury home appliance brand, announces the debut of The Dacor Kitchen Theater, the first-ever wholly owned showroom for the brand. Located on the 6th floor of the prestigious A&D building located at 150 East 58th Street, the space operates as a full-scale performance center that directly serves the trade community while allowing homeowners to interact first-hand with the brand’s vast selection of collection offerings.
With a rich legacy of more than 50 years, Dacor has been an integral partner to designers across the country, introducing meaningful innovations that have changed the way kitchens are designed and how luxury appliances are made. The Dacor Kitchen Theater in New York City marks the first of three showroom openings for the brand in 2019; subsequent openings include Chicago in the city’s famed Merchandise Mart in the Spring and the flagship Southern California showroom near the brand’s headquarters in Summer 2019.
The debut of The Dacor Kitchen Theaters is a strategic move by Dacor, which is continuing to grow its resources for the design community across the country. In addition, the luxury brand recently introduced a new interactive website as well as appointed The Dacor Design Council to serve as an authority on current industry trends and advise on product and design development.
“Our unveiling of the Dacor Kitchen Theater is a momentous occasion for the Dacor brand,” said Randy Warner, President of Dacor. “The A&D building is the perfect home to tell the story of our 50-year brand heritage with designers while also showcasing our innovative product offerings. With the Dacor Kitchen Theater, our goal is to create a space where members of the trade community and homeowners can come together to experience our products directly while inviting collaboration and education.”
Inspired by the philosophy of the modern entertainer, the showroom features collaborative and inviting spaces for designers and homeowners alike. The Dacor Kitchen Theater is designed to foster collaboration and invite experimentation with a spotlight on Dacor’s industry-defining creative tools such as the DacorMatch Color System program. Designed to provide homeowners with endless possibilities to color-customize select Dacor product offerings through color swatches.
The space also features a Design Studio dedicated to offering clients a dedicated space, inclusive of a library wall and an interactive design screen where designers can seamlessly access samples, create integrated digital flipcharts and determine supplies needed during a consultation to customize any kitchen. Additionally, a professional cooking demonstration space allows for programming and product education for Interior Designers, Dealers, Homeowners and Media audiences. This space will be utilized for classes and demonstrations throughout the year with programs choreographed by Dacor’s in-house Chef Stephen Hualde.
Featured within the showroom are highlights of the two signature Dacor collections – Modernist and Heritage – that further exemplify the modern entertainer while fusing the brand’s legacy of craftsmanship with intuitive technology. Dacor takes pride in the details, offering luxurious finishes such as graphite and stainless steel, as well as intricate and sophisticated takes on touchpoints including illumina knobs, two finish options for burner caps, and panel-ready designs that allow for custom wood paneling.
The Modernist Collection demonstrates Dacor’s attention to detail, with subtle but impactful design nuances. From sleek graphite stainless steel finishing, to seamlessly flush integration with cabinetry, the Modernist Collection is designed to heighten the senses.
The Heritage Collection features industry-leading capacity in its ovens and column refrigerators and freezers, along with extra-large burners and grates on ranges and rangetops. From preparing meals for more guests to enjoying more conversation and preserving more memories, the collection is an ideal centerpiece for those who celebrate traditions and for bringing those they love together in the kitchen.
For more information on Dacor, or to find a dealer, visit Dacor.com.
Dacor is a leading American luxury home appliance brand founded over 50 years ago and based in Southern California. The brand tirelessly pushes the boundaries of the modern kitchen by following the principles of our Techcraft™ line, which melds advanced technology with the artistry of precision craftsmanship to improve performance, feed creativity, entice collaboration and invite experimentation. Dacor believes the kitchen is primed for entertaining and togetherness, where the act of cooking and sharing meals helps to forge deeper, more meaningful connections. The company offers award-winning next-generation creative tools including a full suite of ranges, cooktops, wall ovens, refrigeration, ventilation, wine preservation and dishwashers. For additional information, please visit Dacor.com or follow us on Instagram, Facebook, Twitter or LinkedIn.
The Consultancy PR