Dacor, the luxury appliance brand leading in innovation and design, announces its all-new Professional Rewards Program, awarding the trade community with exclusive perks for their trust, consideration and loyalty. Created with designers and architects in mind, the Dacor Professional Rewards program aims to celebrate the trade community, helping to bring intuitive design to new spaces and audiences.

The rewards program showcases appreciation for brand loyalists and encourages professionals to immerse themselves in the world of Dacor. By signing up, participants begin earning points each time they specify Dacor products, engage through events and seminars, or share information on social media. Points can then be redeemed for a range of home and lifestyle products, gift cards, prepaid debit cards, travel, and exclusive events and experiences. As members advance through tiers, from Bronze through Platinum, which are good for a lifetime, they unlock new point multipliers and special rewards.

“We are excited to bring new benefits to our loyal community of designers as they explore and specify Dacor premium appliances for their clients,” said Scott Davies, Senior Director of Marketing at Dacor. “As we deepen our relationships with the architect and designer community, Dacor Professional Rewards – along with Dacor Defined and our Kitchen Theater experiences, will allow us to engage further with this important audience.”

The Professional Rewards Program furthers the brand’s commitment to support luxury kitchen professionals with additional resources. This builds on initiatives such as design specification tool, Dacor Defined™, launched in fall 2024. The tool’s user-friendly interface allows for effortless configuration of kitchen projects, guaranteeing compatibility of appliances, and providing detailed outlines of cabinetry installation options and requirements. Once compiled, Dacor Defined™ users are able to save and share project details with contractors in streamlined communication and coordination.

Dacor extended brand leadership with the appointment of showroom experts and outreach associates, dedicated representatives to grow and maintain continued engagement between brand and trade authorities.

Learn more about the new professional rewards program at http://www.dacorprorewards.com. Visit www.dacor.com/us/professionals for available Dacor Trade Resources.